Choose Print!
Studies show that print on paper not only gets read (a whopping 80% of households read or scan the advertising mail they receive), it also drives both new and repeat business. In fact, 39% of customers tried a business for the first time because of direct mail advertising, while 70% of customers renewed a business relationship because of a direct mail promotion.
Print Provides a High ROI
A Direct Marketing Association study showed that direct mail advertising gives businesses a remarkable 13 to 1 return on their investment (“ROI”). Printed catalogs have been shown to provide a 7 to 1 ROI and an impressive direct order response rate of 2.24% for printed catalogs, as compared to just 0.48% from emails. In fact, a study conducted for the Art Technology Group found that 60% of consumers surveyed make purchases via printed catalogs at least four times each year.
Print Drives Online Sales
Print on paper can be a major driver of online sales. An iProspect study found that 67% of online searches are driven by offline messages, with 39% ultimately making a purchase. Shoppers who receive a direct mail piece directing them to an online site spend on average 13% more than those who do not receive the printed piece. Printed catalogs associated with online sites have been shown to boost online spending by 28%.
The facts cannot be ignored: Print on paper builds brand identification and powers sales. It’s no wonder print media is still the workhorse of successful marketing and advertising campaigns.
Article taken from Choose Print.
For more information on the effectiveness and sustainability of print and to view their sources, please visit them at www.ChoosePrint.org
Studies show that print on paper not only gets read (a whopping 80% of households read or scan the advertising mail they receive), it also drives both new and repeat business. In fact, 39% of customers tried a business for the first time because of direct mail advertising, while 70% of customers renewed a business relationship because of a direct mail promotion.
Print Provides a High ROI
A Direct Marketing Association study showed that direct mail advertising gives businesses a remarkable 13 to 1 return on their investment (“ROI”). Printed catalogs have been shown to provide a 7 to 1 ROI and an impressive direct order response rate of 2.24% for printed catalogs, as compared to just 0.48% from emails. In fact, a study conducted for the Art Technology Group found that 60% of consumers surveyed make purchases via printed catalogs at least four times each year.
Print Drives Online Sales
Print on paper can be a major driver of online sales. An iProspect study found that 67% of online searches are driven by offline messages, with 39% ultimately making a purchase. Shoppers who receive a direct mail piece directing them to an online site spend on average 13% more than those who do not receive the printed piece. Printed catalogs associated with online sites have been shown to boost online spending by 28%.
The facts cannot be ignored: Print on paper builds brand identification and powers sales. It’s no wonder print media is still the workhorse of successful marketing and advertising campaigns.
Article taken from Choose Print.
For more information on the effectiveness and sustainability of print and to view their sources, please visit them at www.ChoosePrint.org
