Crossovers require planning.

Crossovers are type, rules, art or photographs which continue from one page of a bound brochure or magazine across the gutter to the opposite page. Ideally, these images will line up precisely and their color will not vary from one side of the crossover to the other, even though the two sides may have been printed on different forms at different times. Thus, crossovers require extra precision in layout, printing and folding. This is why you should make your printer aware of critical crossovers before getting a quote on a project. Both quality and price can be affected. Quality may be affected because it is easier to control crossovers on smaller signatures. For example, if you are printing a 32 page brochure with critical crossovers, your printer should engineer the project to fold as four or eight page signatures rather than as sixteen page signatures. Since this affects the cost of the job, you will want everyone quoting on it to know about those crossovers so that you get true “apples to apples” comparisons on competing quotes.
Need help planning, send me an e-mail or give me a call. 818-335-1930.