Tuesday, March 24, 2009

Pocket Folders / Press Kits







Ever since that first Bible rolled off of Gutenberg's new invention over 500 years ago, the primary purpose for printing has been to provide information. However, an important secondary purpose has evolved, namely to make a favorable impression on people while providing that information. • A popular piece that often serves both of these purposes is the pocket folder. One way designers go about making an impression is by being creative with the die cutting and pocket configuration. • The "standard" pocket folder is a 9 x 12 piece with two 4" glued pockets; but many different designs are possible. To help stimulate your thinking a few of them are shown below. • Pocket folders are one of our specialities at Chromatic Lithographers, and we do all our die cutting in-house. We would be happy to help you with any of these options or virtually any other design you might come up with. Feel free to contact me to discuss your ideas at any time.

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