Print Works, from PIASC

One of the fastest growing ONLINE retail sites is Zappos. They have now adopted a four color magalog mailed to targeted prospects with a version featuring casual wear and another active wear, both using the selling power of print to bring people to their website, ready to buy. Similarly, a shirt company, Paul Frederick, has been steadily increasing its investment in print, reporting, "we now acquire more new customers through print than any other channel."