Do what you say.

I'm just finishing up on the layout for our latest magazine publication. It drives me crazy when people don't follow through with what they say they are going to do. It makes my job so much harder, and ends up raising the prices for others.
I always do my best and in my business, we go beyond extremes to keep our promises. Chromatic does what we say, I do what I say. I wish others would do the same.
Just my rant for the day.

Print This Email!

I don't want to hurt any feelings, but I can't stand it anymore.
Are you one of those people who print this at the end of your email messages?:

"Please consider the environment before printing this email."

This is an agenda driven statement that is completely false and has been blindly passed around now for years. It states that you are uninformed and don't know the real facts.

Try something like this instead, part or all:


"It's okay to print this email. Paper is a renewable and recyclable resource. The forest products industry plants more than 1.7 million trees per day. For every tree that is harvested, several more are planted or naturally regenerated."

If you really care about the environment, the paper you use should be carefully chosen. It should be a domestic sheet and be SFI, or FSC certified. You can plant additional trees by printing with Chromatic and using the Green Print Alliance logo as well.

Insight from IP

Renewing your resources is just as important as reusing your products. Paper and advertising on paper lets you do both.

Take Care of our Forests

As long as your paper is certified, you can be sure the virgin fiber in it comes from forests that are responsibly managed. And that assures you that there will be plenty of trees. In fact, forestland is steadily increasing in the United States. But you have to look for certification from a credible third-party source, such as the Sustainable Forestry Initiative (SFI) or Forest Stewardship Council (FSC) systems, or both. Their certification is your assurance that endangered forests are being protected and that your paper is being manufactured and distributed in a sustainable manner.
Source: International Paper, "Down to Earth"

Top it off by using the Green Print Alliance. The Alliance will insure that your paper comes from well managed sources and that the printing process used will have little to no effect on our earth. And to top it off we will plant additional trees in your name in woodland areas of most need. www.GreenPrintAlliance.com / Chromatic Inc. in Glendale www.ChromaticInc.com are the founders of the amazing program. There will only be 1 printer per region certified to be in the Alliance, so be sure you are using one for your collateral materials.

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Rock Box

Finally the first of 4 "Rock Boxes" are finished!

Each box is a limited edition of only 500. It will have matching note cards that insert into it and can be kept on your desk to enjoy. They feature the classic rock and roll photography of Henry Diltz from the Morrison Hotel Gallery. Many of these photo's have never been published or seen before.

The first published box has photography of the the Rock stars who have "Sustained" through their crazy lifestyle, such as the Rolling Stones, the Who and CSN, and that's just the beginning. Just as we produce "sustainable" printing.

Better hurry and get yours today free, by calling me for an appointment: 818-335-1930 these will be collectors items soon, and with all 4 in your set you will be golden.

Best,

Mike

Print Works, from PIASC

One of the fastest growing ONLINE retail sites is Zappos. They have now adopted a four color magalog mailed to targeted prospects with a version featuring casual wear and another active wear, both using the selling power of print to bring people to their website, ready to buy. Similarly, a shirt company, Paul Frederick, has been steadily increasing its investment in print, reporting, "we now acquire more new customers through print than any other channel."