Monday, August 31, 2009
Print Works, from PIASC
One of the fastest growing ONLINE retail sites is Zappos. They have now adopted a four color magalog mailed to targeted prospects with a version featuring casual wear and another active wear, both using the selling power of print to bring people to their website, ready to buy. Similarly, a shirt company, Paul Frederick, has been steadily increasing its investment in print, reporting, "we now acquire more new customers through print than any other channel."
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