Custom Watermarks

The watermark is defined as, “A design, pattern, or symbol impressed in paper while it is being formed, appearing as a lighter or darker area when the paper is held up to light.” Everyone has seen watermarks, but very few seem to think of them when they design their prestige pieces or corporate packages, and that’s unfortunate. Watermarks intrigue readers, engage interest, and serve as a constant, quiet extension of your corporate image. As such, they are smart marketing. For centuries, watermarks have been formed by passing the paper under a wire cylinder called a “dandy roll” while the paper is still 90% water. The dandy roll causes fiber variation, and this variation is called the watermark. It lasts as long as the paper lasts, yet doesn’t interfere with its use in any way. It is a sign of quality that carries the prestige of this time-honored process. Now, a new process called “Custommark” creates the same impression at a fraction of the cost. Features of the Custommark process include smaller minimum orders (as low as 100 lbs.); lower cost than the dandy roll process; in-paper proof before the order is filled; and fast turnaround.
Feel free to contact me for more information about this process.