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Rock Box

Finally the first of 4 "Rock Boxes" are finished!

Each box is a limited edition of only 500. It will have matching note cards that insert into it and can be kept on your desk to enjoy. They feature the classic rock and roll photography of Henry Diltz from the Morrison Hotel Gallery. Many of these photo's have never been published or seen before.

The first published box has photography of the the Rock stars who have "Sustained" through their crazy lifestyle, such as the Rolling Stones, the Who and CSN, and that's just the beginning. Just as we produce "sustainable" printing.

Better hurry and get yours today free, by calling me for an appointment: 818-335-1930 these will be collectors items soon, and with all 4 in your set you will be golden.

Best,

Mike

Print Works, from PIASC

One of the fastest growing ONLINE retail sites is Zappos. They have now adopted a four color magalog mailed to targeted prospects with a version featuring casual wear and another active wear, both using the selling power of print to bring people to their website, ready to buy. Similarly, a shirt company, Paul Frederick, has been steadily increasing its investment in print, reporting, "we now acquire more new customers through print than any other channel."

WOW interesting fact!

Did you know? Twenty percent less CO2 is used per year by a person reading a daily printed newspaper versus a person reading web-based news for 30 minutes a day.

Source: International Paper, "Down to Earth" Environmental Issues & Trends.

Ancient Navajo Prayer

When my daughter was in 3rd grade, we did a report on the Navajo Americans. We ran across an Ancient Navajo prayer while doing our research. One of my closest friends is Navajo and he would frequently refer to "Mother Earth" this helps explain what he meant. This is also one of our inspirations for the Green Print Alliance, enjoy: I see the Earth. I am looking at her and smile, because She makes me happy. The Earth, looking back at me is smiling too. May I walk happily and lightly on Her. Ancient Navajo prayer www.GreenPrintAlliance.com If you re-post or use this prayer, please credit this blog and use with respect.

Custom Watermarks

The watermark is defined as, “A design, pattern, or symbol impressed in paper while it is being formed, appearing as a lighter or darker area when the paper is held up to light.” Everyone has seen watermarks, but very few seem to think of them when they design their prestige pieces or corporate packages, and that’s unfortunate. Watermarks intrigue readers, engage interest, and serve as a constant, quiet extension of your corporate image. As such, they are smart marketing. For centuries, watermarks have been formed by passing the paper under a wire cylinder called a “dandy roll” while the paper is still 90% water. The dandy roll causes fiber variation, and this variation is called the watermark. It lasts as long as the paper lasts, yet doesn’t interfere with its use in any way. It is a sign of quality that carries the prestige of this time-honored process. Now, a new process called “Custommark” creates the same impression at a fraction of the cost. Features of the Custommark process include smaller minimum orders (as low as 100 lbs.); lower cost than the dandy roll process; in-paper proof before the order is filled; and fast turnaround.
Feel free to contact me for more information about this process.

Opacity affects readability

Opacity is the characteristic of paper that prevents printing on one side from showing through to the other. Opacity affects readability. High opacity helps readers concentrate and reduces confusion and eye strain, and also prevents photos, screen tints, or reverses on one side of a sheet from showing through to the other side. Many characteristics affect opacity. Generally speaking, thick paper is more opaque than thin, coated more opaque than uncoated, rough more opaque than smooth, and dark more opaque than light. Swatchbooks usually don’t include opacity ratings; it is best for you to decide whether a sheet is opaque enough for the job by inspecting it rather than knowing its rating. You can increase opacity without increasing basis weight by using slightly darker paper. Often you can change from white to ivory or light gray without increasing costs, and this strategy might raise quality substantially in the case of a directory or catalog.